New Strategy to Promote the Movie

Shahrukh Khan is the baadshah of Bollywood and the superstar is leaving no stone un-turned to promote his next, Happy New Year. The Farah Khan directorial also stars Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah. Happy New Year has long been in the news for its huge star cast and also the fact that it's going to be Shah Rukh Khan's Diwali release after Jab Tak Hain Jaan (Diwali 2012 release). Farah and SRK come together once again after Om Shanti Om.

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the baadshah is ensuring that Happy New Year gets the right kind of attention through unique promotional and marketing strategies. We take a look at what the marketing whiz has done differently this time.

 SRK is a true marketing genius and expectedly didn't want to take the usual route to promote his next Happy New Year. The team spearheaded by Shah Rukh, decided to tour the US and UK in what was a never-seen-before promotional activity for a film. Called SLAM! THE TOUR, the team put up a live show in several US cities including Houston, New Jersey, Chicago, Vancouver, San Jose and even London! According a report in The Times of India, the actor gave a press statement where he was quoted saying, "I am blessed to get a lot of love and support from people around the world. This is our way of giving this love back and thanking you all." In fact, Shah Rukh was constantly updating his fans on the micro-blogging site Twitter about the SLAM! concert. One tweet read,"In San Jose. To walk the talk....to rock the Rock....and say thank u for all the love for SLAM & HNY." His other tweet read,"En Route San Jose. Last show of world tour in US...will miss us all. Thank u HNY team for being so madly energetic